Company History


Guitar is the brand that is synonymous with quality. Established in 1960 by the late Mr. Chua Bengtong, this tradition has been passed on to the new generation who maintains the strict adherence to quality while injecting vibrant and innovative ideas to the product lines.

What began as a small business venture became one of the most endearing products still preferred by children and grandchildren of the original customers.

The company's classic t-shirt is still the favorite casual wear and is considered a must wear for all generations popularized by Hollywood legends during the 1950's. It transcended its status from a mere undergarment to a necessity like denim jeans which is being paired with almost anything.


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