Guitar aims to become a domestic leader in the Philippine textile industry. It aims to achieve customer satisfaction through high quality garments, fast and accurate deliveries with competitive cost and excellence in service. It also aims to make Guitar a household name that will be recognized for generations and will instill a sense of pride and inspiration to the Filipino people.
Guitar mission is to create a distinct lifestyle through superior quality and product at par with global standards. It is also committed to achieve excellence in marketing, advertising, and product innovation by continuously improving its core business functions. It aims to further develop and be more progressive in its values of customer service, social responsibility, and fair business ethics.